Nutrition
Nothing Naughty
Protein bars, snacks and supplements, with a factory and shop in Tīrau.
Waikato, New Zealand
We own andoperateNew Zealandbrands.
Our businesses include Nothing Naughty, Sportsfuel and Clean Nutrition. Together, we’re Groovy Group.
Explore our businesses
Our businesses
Meet the group
The businesses
we own and operate.
Each has its own products, customers and team. We work alongside those teams to operate and grow the businesses.
Nutrition
Visit Nothing Naughty
Retail & ecommerce
Sportsfuel
Sports nutrition and supplements, online and in stores around New Zealand.
Nutrition
Clean Nutrition
Our sports nutrition brand, from protein and pre-workout to everyday supplements.
Visit Clean NutritionGroovy AppsBuilt for
ecommerce.
ecommerce.
Groovy SubscriptionsskuX
Software
Groovy Apps
Software for ecommerce businesses, including Groovy Subscriptions and skuX inventory planning.
Games
Game Kings
Games from Aotearoa, including Tākaro and Kiwis vs Morality.
Visit Game KingsHow we work
Involved in
the everyday.
We own these businesses and take an active part in operating them. Our focus is on the people, products and decisions that help each business do well.
Get to know Groovy01
We build solid businesses that make sense.
02
We back our team to do good work.
03
We’re straightforward to deal with.
The Sportsfuel teamCareers at Groovy
Find your
place here.
Our teams work across production, retail, ecommerce and software. If there’s a business here you’d like to be part of, we’d like to hear from you.
Introduce yourselfTell us what you do and where you’d like to go.
Get in touch
Let’s start
a conversation.
For business enquiries, a role with one of our teams, or a brand you’re thinking about selling.
121 Ingram Road, RukuhiaHamilton 3282, New Zealand